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In 2006, two friends united their capital, talents and energies to form the parent company of SARGE Motors.  Michael T. Lewis and Hal M. Ferrell were intrigued with the opportunity to bring to the US market an unique and exciting product:  the SARGE Truck.  The founders are avid hunters, world travelers and experienced entrepreneurs.  Their familiarity with the needs of the hunting and utility market, and their understanding of the import/export industry aided in their perception of the unserved US market in minitrucks.

That unserved market was characterized by self-help consumer manufacturing.  The founders of SARGE Motors imported, modified, and sold over 900 Japanese minitrucks to US consumers and minitruck dealers to gain a solid understanding of the consumers’ needs and to develop a marketing strategy to satisfy those needs.  Out of this intense design and marketing experimentation came the concept for the SARGE Truck:  a civilized ride in an uncivilized world.  SARGE Motors has assembled a world class team of engineers, marketing leaders and safety consultants to bring the SARGE Truck concept to the offroad trails of America.

 

The SARGE Truck is the offroad vehicle the consumer was trying to create in his shop or garage, but without the infirmities of a homebuilt design.  The SARGE Truck was conceived from the ground up to provide a powerful 900cc fuel injected engine, left hand steer, roomy cockpit with weatherproof secure lockable storage, heated and cooled for creature comfort. No other product in the offroad market offers the performance, comfort, convenience and value of the SARGE Truck.